Live Seminar Agenda

In this session, attendees gain knowledge on all the latest applications used by event planners and develop an understanding of which apps will be most suitable to their event. During the session, case-study examples are presented of when this technology is helpful, how to use the right app, and the ability to avoid common pit-falls.

With the growing market for events in the region, this session addresses how event organisers can attract international attendees and retain interest in the build-up to an event as well as discussing the cultural considerations to consider when working on a global platform.

This session discusses the changing trends in exterior decoration and using technology to boost all event facades. Using technology such as shading facades throughout the day/seasons/weathers. AR/VR simulation – Haptic controllers, integrated pivot doors.

During this fascinating session, attendees will discover the world of temporary structures and all they can do to make your event extraordinary. As mega-projects are underway to provide venues in the future, attendees learn what temporary venues can do now. These money-saving structures can be designed to wow attendees and improve event sustainability. Basic structures that can enhance facilities (a/c, toilets and power etc.) of current locations to support a boost in regular numbers during an event.

As Saudi Arabia reduces its dependency on oil, how are the business events occurring being affected and what are the trends for the business event market. How can the industry prepare for rapid growth in a sustainable way?

In this session, participants learn how to set their product up for success. How to get investors/sponsors interested in projects and how to successfully get into the event industry. Participants will discuss how to turn a small budget idea into a booming company, success and longevity. Panellists will discuss many areas of legislation required to enter the market as a new company and how a low budget isn’t necessarily a bad thing. Learn from top founders from the Middle East sharing their origin stories, future strategies, lessons learned and advice on starting up and developing your business

Make sure that you are using the right entertainment that is relevant to your event and your attendees, while not altering the themes and moods of the event. How to use your entertainment and activities to make a statement and promote your long-term event. Using a range of activities in the right place at the right time. Can you have too much of a good thing? Part of the Kingdom's Vision 2030, which has a focus on boosting tourism and entertainment in the country.

Crown Prince Mohammed bin Salman announced Saudi Arabia's Vision 2030 in 2016, this session will address the role of the event industry in supporting this vision and its role in supporting the regional economy.

Stand out from your competition in attracting talent and learn how to retain staff to keep clients and your team happy, and costs down. Aimed at event business leaders and line managers suddenly tasked with growing their team to meet demand, this session will teach you how to plan ahead and budget for immediate vacancies and the longer term. This session aims to address how to set budgets based on current industry salary & benefits and participants will learn how to source local and international candidates & the associated costs of each recruitment method. By the end of the session, attendees will be able to manage the interview and recruitment process to ensure you secure the perfect person.

With the introduction of the new electronic visas for foreign visitors to attend major sporting events and concerts, event planners are open to a whole new cohort of attendees to market their events to. With embassies and consulates able to issue visas within 24 hours, these processes can be vital to event numbers. This session, led by regulators, discusses the processes to follow to ensure your event goes smoothly. Welcoming tourists into the country using the Sharek International Events Visa.

In this session we’ll be providing an overview of what is happening in the esports event space at a global level and then focus on what is happening in the Middle East. The objective of this session is to provide you with a practical checklist whether you want to host esports events and tournaments or sponsor them. This checklist will include considerations for event infrastructure and brand activations.

In events, we always have to think one step ahead. So what can we expect from the event industry in the next 10 to 20 years? Join Sujoy in a visual assumption of the future based on blur lines between facts and fiction. As we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it.

Successfully marketing your MICE event and building the right marketing strategy for you.

Marketing for an event to attract an appropriate audience isn’t such an easy task. However, could beacons be the answer? With a new generation attending major events, could the data and possible analytics that beacons provide, change the way we organise and market events? This session addresses 15 Ways to Use Beacons to Support the Event Experience. Participants will discover the impact and benefits of Gamification at events, and the many uses from scavenger hunts used as a way to get visitors to move around the whole space and see all the exhibition/event area.