19 - 20 September 2022
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia

Seminar Agenda

Tuesday, 7 December 2021
Seminar Room 1: Behind The Scenes
1:00

Ribbon Cutting and Opening

Room 1
Speaker
Amjad Shacker
Acting CEO,
Saudi Conventions and Exhibitions General Authority
1:20

Opening Keynote: Presenting the Saudi Conventions & Exhibitions General Authority - Hosting the Future of MICE Events in the Kingdom

  • MICE industry may be down, but not out
  • Tremendous appetite for in-person
  • Saudi Arabia is gearing to position itself as center of global MICE
Room 1
Speaker
Amjad Shacker
Acting CEO,
Saudi Conventions and Exhibitions General Authority
1:25

Presenting the Royal Commission for Riyadh City – Positioning the Capital as the Emerging Regional MICE Hub

Room 1
Speaker
Chiara Palieri
Advisor to HE – Conferences and Exhibitions,
Royal Commission for Riyadh City
1:30

Panel Discussion. Reflection of 2021: Resilience in the Face of Uncertainty

  • This panel aims to discuss the dramatic changes that has faced the event industry and reflect on the journeys that took place
  • A look back on the year at the lessons learnt and the best practices adopted by companies to survive the pandemic
  • Transforming your business through to 2021 and what leadership should be doing to support their teams
Room 1
Moderator
Dan Bolton
Founder / CEO,
Dan Bolton Agency
Panel
James Dodgson
General Manager,
Byrne Group
Sara Dawagee
Event Design & Planning Specialist
ALFALAK co.
Nadim Jamal
Managing Partner
Event Lab
2:25

Networking Break

Room 1
3:05

Panel Discussion: The Role of The Event Industry in Supporting the Regional Economy, and in Line with Vision 2030

Crown Prince Mohammed bin Salman announced Saudi Arabia's Vision 2030 in 2016, this session will address the role of the event industry in supporting this vision and its role in supporting the regional economy.

- Transfer knowledge

Room 1
Moderator
Abdulwahab Baghdadi
Board Director,
PEIA
Panel
Dr. Emad Monshi
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
Dr James Morgan
Dean,
International Tourism and Hospitality College
3:45

Networking Break

Room 1
4:15

Creating an Effective Engagement Strategy

  • Exploration of various tools and techniques to actively engage audiences at a variety of event types
  • How to Incorporate a range of engagement practices and strategies into your event design
  • Understand the psychographics of audiences to design positive emotional experiences
  • Create user journeys that form lasting memories, audience-led marketing and repeat custom
Room 1
Speaker
Dr James Morgan
Dean,
International Tourism and Hospitality College
4:45

The Future and Importance of the Saudi Event Industry

Highlight and discuss the future impacts of some major events including: the Future Investment Forum and the Global Defence Show.

Room 1
Speaker
Dr. Emad Monshi
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
5:25

The Impact of Technology on the Saudi Event Sector

  • Technology impacts all industries and became a horizontal industry that that connect others
  • Technology provides multiple benefits to the events industry
    • Using data to see how many attended, from where and how long they stayed and where did they mostly spend their time
    • Makes us better understand customer experience to emotive the event sector
    • Allowed for virtual tour, virtual attendance, virtual mapping, virtual customer care and virtual guest relation
  • Technology allows faster merchandise
Room 1
Speaker
Yasser Alobaidan
Founder and CEO,
Jawraa
6:00

“Festivalisation”

  • Using Entertainment at Exhibitions as the expectation of the attendees is adapting.
  • Adding the entertainment and engagement factor to your event while supporting the purpose of the exhibition.
Room 1
Speakers
Abdulwahab Baghdadi
Board Director,
PEIA
Mohanad Al-Jeddawi
Owner and CEO,
Emerald Media & Events Company
6:15

Panel Discussion: Empowering Women in the Events Industry

  • Connecting women in the exhibition industry
  • Entrepreneurship and starting out tips
  • Mentorship across your business and industry
Room 1
Moderator
Zyad Metwaly
Marketing,
Saudi Conventions and Exhibitions General Authority
Panel
Sara Dawagee
Event Design & Planning Specialist,
ALFALAK co.
Dure Shewar
Events & Training Manager,
UITP MENA
6:45

Break

Room 1
7:40

The Future of Events will be Green! How to Minimize the Environmental Impacts of Our Industry with Sustainable Events & Exhibitions

  • Health and safety requirements are dramatically affecting the environmental impact of everyone on a global scale, but how can the events taking place still try to reduce their impact on the environment?
  • Simple tips and tricks to help reduce that footprint.
Room 1
Speaker
Benoit Honnart
CEO,
Electra
8:15

Challenges Faced by SMEs in the Entertainment Industry and How They can Grow within the Industry

  • Lack of financial strength in companies
  • How SMEs participate in mega projects
  • Benefits of involving SMEs in projects
  • What are the opportunities
Room 1
Speaker
Mohammed Azi
Chief Executive Officer,
Digital Monsters
8:45

Panel Discussion: The Future of Event Venues

  • A look at how venues will harness and adapt with technology
  • What the precautions will mean for venues from concert halls, tents, and party venues to malls
Room 1
Moderator
Zyad Metwaly
Marketing,
Saudi Conventions and Exhibitions General Authority
Panel
Fadi Dahlawi
Marketing & Events Manager, Acting Corporate Excellence Manager,
Makkah Chamber of Commerce & Industry
Thomas Ovesen
Entertainment & Events Senior Director,
Diriyah Gate Development Authority

End of Day One

Room 1
Seminar Room 2: In The Spotlight
3:05

Increasing International Tourism Through Iconic Attractions (Pre-recorded session)

  • Evolution of the attraction industry and current influences
  • Planning and preparing for an attraction in your development
  • Key outcomes and metrics targeted and delivered
  • Case studies, examples and data from successful attractions
Room 2
Speaker
Michael Hanlon
Director of Business Development,
Laservision
3:45

Dan Bolton Entertainment

Asmaa Naga – Keys & Vocals

Room 2
4:25

Networking Break

Room 2
4:55

Teamwork 2.0 – Building Happy & Successful Teams in the Events Industry Today (Pre-recorded session)

  • How the landscape is changing for work teams in the COVID-hybrid world
  • The importance of building ‘purpose-first’ teams
  • Strategies for creating, leading and managing successful teams in the events industry
Room 2
Speaker
Andy Fieldhouse

The Team Space
5:20

Esports Production: A Case Study from The Gym Esportscentre (Pre-recorded session)

  • Esports is worst case you can get for a Virtual event
  • Using case study Moonton Mobile Legend Professional League as an example, we will show you an example of a esports productio
  • Key points to take note in an esports productio
  • Esports is key for future event
Room 2
Speaker
Neo Yong Aik
Co-Founder and CEO,
The Gym Esportscentre
6:00

Networking Break

Room 2
6:35

Why Customer ROI Matters More Than Ever and How We Can Maximise It (Pre-recorded session)

  • Why does customer ROI matter so much?
  • How has the global pandemic changed customers’ expectations?
  • How can we maximise customer ROI?
Room 2
Speaker
Ashley Roberts
General Manager
CONNECT
7:05

Dan Bolton Entertainment

Room 2
9:30

Dan Bolton Entertainment

Asmaa Naga – Keys & Vocals

Room 2
Wednesday, 8 December 2021
Seminar Room 1: Behind The Scenes
1:30

Panel Discussion. Keeping up with the Speed of Change: Future Trends for the Event Industry

  • What the future of events will be like from a regional and global perspective
  • What is being done to get events back on the ground
  • What support is being offered for the industry, including freelancers, small businesses, and bigger international companies
Room 1
Moderator
Zyad Metwaly
Marketing,
Saudi Conventions and Exhibitions General Authority
Panel
Gokul Bajaj
Director of Sales & General Manager,
Cvent ME
Dan Bolton
Founder / CEO,
Dan Bolton Agency
Omar Alfayez
GM of B2B Marketing Communications,
STC
Abdulwahab Baghdadi
Abdulwahab Baghdadi,
PEIA
2:10

The Importance of Inclusion and Diversity in Event Organisations

  • Creating events with increased accessibility for all
  • How to ensure that you are representative of various groups
  • Catering to people of determination at your event and essential considerations
  • How to ensure you are listening to your employees
  • Planning multicultural events
Room 1
Speaker
Dan Bolton
Founder / CEO,
Dan Bolton Agency
2:50

Networking Break

Room 1
3:40

Selecting the Right Giveaways as Marketing Tools for Your Event

  • Purpose of giving and providing Give aways
  • Marketing efficacy using Promotional Items
  • 5 basic guide on how to select giveaways
    • Show your name well in a strategic position (Must-have not a can have and be accurate.
    • Aligning your gift with your brand
    • Share a story (choose something bold)
    • Give something to keep not to trash (Old Tat is Old Hat)
    • Gift options (if possible)
  • Venues to give gifts
Room 1
Speaker
Mohamed Alayat
Founder of Event Gift and Managing Director,
ALPHA ART GIFTS LLC
4:20

Empowerment and The Power of People in the Industry

The transformative journey through the event industry from a volunteer to becoming the events director in the G20SS

Room 1
Speaker
Mohammed Albati
Events Strategic Planner and
CubeX Co-founder
4:55

Making of the Interactive Exhibition of Hungarian Pavilion at EXPO 2020 Dubai

Room 1
Speaker
Balint Tordai
Managing Director,
Kraftwerk
5:25

Crowd Management

  • Crowd Management in General
    • Customer Experience
    • Customer Service
    • Safety (1.5 meters distance)
  • Before the Nizer in KSA
    • Bringing the right organizers
    • Teaching them
    • Managing them
    • Replacing them
  • What Niezer Did
    • Solved this problem
    • Collected data of Organizers all around KSA
    • Segmenting them based on experience
    • Presenting to them courses of CX and CC and ER
  • How can the Niezer Help you
    • A full Set of ready to serve team
    • Registration system
    • Analytics of events
Room 1
Speaker
Abdulrahman Alqahtani
CEO & Founder,
The Nizer, Crowd Management Company
5:45

Being Smart with Technology for Your Venue

This session will give an overview on some high-tech venues across the globe, how they’ve been evolving and making good use of Technology.

  • Rising demand for digital services in Venues and Events over the past decade
  • The need for connectivity and the evolution of the Web
  • Overview on high-tech venues, innovations, and ideas
Room 1
Speaker
Charbel Chamo
Regional Manager MEA,
Ungerboeck
6:20

The Pivotal Role Registration & Event Technology has Played in the Safe Reopening of Live Events

  • A behind the scenes look at how Visit by GES successfully delivered government pilots to support the reopening of live events
  • How technology is being deployed globally to allow events to operate safely
  • The challenges event tech can reduce in a post-pandemic world
Room 1
Speaker
Gerard Conway
Director, Event Intelligence,
GES EMEA
7:00

Case Study of Riyadh Season Quality and Customer Satisfaction Project

Hear from Osama Alhumaid, who is currently heading the quality & customer satisfaction project in Riyadh Season that sponsored by General Entertainment Authority, the project is huge and aims to create and execute a methodology to measuring customer satisfaction across all Riyadh season 14 zones.

  • Tools discovered for each part of the customer journey to have accurate results
  • One of the tools are happy or not stands and physical and online surveys and other, then the data going through a journey of filtering and cleaning until the data become as NPS and CSAT indexes as results
Room 1
Speaker
Osama Alhumaid
Event Management Specialist,
G20 Saudi Secretariat

End of Day Two

Room 1
Seminar Room 2: In The Spotlight
1:25

UFI Conference Agenda: MEA chapter meeting

  • Overview of the exhibition industry in KSA
  • The value of the industry associations especially during challenging times
  • Global Recovery Insight 2021 unveiled
  • Net Zero Carbon Events initiative explained
  • Open Discussion: Cross Borders Collaboration across the value chain
Room 2
Speakers
Naji El Haddad
Regional Director, MEA,
UFI, the Global Association of the Exhibition Industry
Amjad Shacker
Acting CEO,
Saudi Conventions and Exhibitions General Authority
3:00

Dan Bolton Entertainment

Room 2
3:30

Increasing International Tourism Through Iconic Attractions (Pre-recorded session)

  • Evolution of the attraction industry and current influences
  • Planning and preparing for an attraction in your development
  • Key outcomes and metrics targeted and delivered
  • Case studies, examples and data from successful attractions
Room 2
Speaker
Michael Hanlon
Director of Business Development,
Laservision
4:10

Teamwork 2.0 – Building Happy & Successful Teams in the Events Industry Today (Pre-recorded session)

Pre-recorded session

  • How the landscape is changing for work teams in the COVID-hybrid world
  • The importance of building ‘purpose-first’ teams
  • Strategies for creating, leading and managing successful teams in the events industry
Room 2
Speaker
Andy Fieldhouse

The Team Space
4:50

Networking Break

Room 2
5:50

Esports Production: A Case Study from The Gym Esportscentre (Pre-recorded session)

  • Esports is worst case you can get for a Virtual event
  • Using case study Moonton Mobile Legend Professional League as an example, we will show you an example of a esports productio
  • Key points to take note in an esports productio
  • Esports is key for future event
Room 2
Speaker
Neo Yong Aik
Co-Founder and CEO,
The Gym Esportscentre
6:20

Why Customer ROI Matters More Than Ever and How We Can Maximise It (Pre-recorded session)

  • Why does customer ROI matter so much?
  • How has the global pandemic changed customers’ expectations?
  • How can we maximise customer ROI?
Room 2
Speaker
Ashley Roberts
General Manager
CONNECT
7:05

Dan Bolton Entertainment

Asmaa Naga – Keys & Vocals

Room 2
8:00

Dan Bolton Entertainment

Room 2