25 - 26 September 2019
Riyadh International Convention
and Exhibition Center, Saudi Arabia

Live Seminar Agenda

Wednesday, 25 September 2019
Live Seminars - Room One
14:00

Best Apps Making Event Planning Easy: 5 Tips to Get the Most Out of Technology

In this session, attendees gain knowledge on all the latest applications used by event planners and develop an understanding of which apps will be most suitable to their event. During the session, case-study examples are presented of when this technology is helpful, how to use the right app, and the ability to avoid common pit-falls.

Room 1
Speaker
Basil Al Dossary
CEO,
Takamul Smart Technology KSA
14:40

How to Market Your Event to Attract and Retain International Attendees

With the growing market for events in the region, this session addresses how event organisers can attract international attendees and retain interest in the build-up to an event as well as discussing the cultural considerations to consider when working on a global platform.

Room 1
15:20

Panel: Biggest Pet-Peeves of Suppliers – How to Get More Out of Your Business Partners (Suppliers & Clients).

Room 1
15:50

Panel: Networking Break

Room 1
16:10

It’s All a Façade

This session discusses the changing trends in exterior decoration and using technology to boost all event facades. Using technology such as shading facades throughout the day/seasons/weathers. AR/VR simulation – Haptic controllers, integrated pivot doors.

Room 1
17:50

The New Revolution: Semi Permanent Structures

During this fascinating session, attendees will discover the world of temporary structures and all they can do to make your event extraordinary. As mega-projects are underway to provide venues in the future, attendees learn what temporary venues can do now. These money-saving structures can be designed to wow attendees and improve event sustainability. Basic structures that can enhance facilities (a/c, toilets and power etc.) of current locations to support a boost in regular numbers during an event.

Room 1
Speaker
Bilal Hamdan
Business Development Manager,
Albaddad
18:35

Entertainment
Dan Bolton Agency

Room 1
19:00

Evolution of Business Events in the Region

As Saudi Arabia reduces its dependency on oil, how are the business events occurring being affected and what are the trends for the business event market. How can the industry prepare for rapid growth in a sustainable way?

Room 1
Speaker
Bilal Al Barmawi
CEO,
1st Arabia Company Exhibitions and Conferences Organizers
19:40

Start-up and Innovation Panel: How to Successfully Brand Yourself as ‘Unique’ and Build Client/Investor Relationships in this Booming Industry

In this session, participants learn how to set their product up for success. How to get investors/sponsors interested in projects and how to successfully get into the event industry. Participants will discuss how to turn a small budget idea into a booming company, success and longevity. Panellists will discuss many areas of legislation required to enter the market as a new company and how a low budget isn’t necessarily a bad thing. Learn from top founders from the Middle East sharing their origin stories, future strategies, lessons learned and advice on starting up and developing your business

Room 1
Speaker
Fawaz K. Alfraiji
Entrepreneurship GM,
Monsha’at
20:20

Entertainment Acrobatics Quiceno Art Event Entertainment

Room 1
20:45

Understanding of Risk in Events, a Beginners Guide

Room 1
21:25

The Process of Selecting Impactful Events Activities. Getting the Right “Vibe”

Make sure that you are using the right entertainment that is relevant to your event and your attendees, while not altering the themes and moods of the event. How to use your entertainment and activities to make a statement and promote your long-term event. Using a range of activities in the right place at the right time. Can you have too much of a good thing? Part of the Kingdom's Vision 2030, which has a focus on boosting tourism and entertainment in the country.

Room 1
22:00

End of Seminar Sessions – Closing

Room 1
Live Seminars - Room Two
14:00

The Role of The Event Industry in Supporting the Regional Economy, and in Line with Vision 2030

Crown Prince Mohammed bin Salman announced Saudi Arabia's Vision 2030 in 2016, this session will address the role of the event industry in supporting this vision and its role in supporting the regional economy.

Room 2
Speaker
Mohammed Tayem
CEO,
Entourage
14:40

How to Recruit Your ‘Dream Team’ in the Fast-Moving Saudi Arabian Events & Entertainment Sector.

Stand out from your competition in attracting talent and learn how to retain staff to keep clients and your team happy, and costs down. Aimed at event business leaders and line managers suddenly tasked with growing their team to meet demand, this session will teach you how to plan ahead and budget for immediate vacancies and the longer term. This session aims to address how to set budgets based on current industry salary & benefits and participants will learn how to source local and international candidates & the associated costs of each recruitment method. By the end of the session, attendees will be able to manage the interview and recruitment process to ensure you secure the perfect person.

Room 2
Speaker
Rebecca Wilson
Director,
ESP International
15:20

Break

Room 2
15:50

Networking Break

Room 2
16:10

Getting to Grips with New Visa Processing for Event-Attending Tourists.

With the introduction of the new electronic visas for foreign visitors to attend major sporting events and concerts, event planners are open to a whole new cohort of attendees to market their events to. With embassies and consulates able to issue visas within 24 hours, these processes can be vital to event numbers. This session, led by regulators, discusses the processes to follow to ensure your event goes smoothly. Welcoming tourists into the country using the Sharek International Events Visa.

Room 2
17:50

Getting Started in Esports – Practical Guidance for Event Organisers and Brands

In this session we’ll be providing an overview of what is happening in the esports event space at a global level and then focus on what is happening in the Middle East. The objective of this session is to provide you with a practical checklist whether you want to host esports events and tournaments or sponsor them. This checklist will include considerations for event infrastructure and brand activations.

Room 2
Speaker
Philip Wride
CEO,
Cheesecake Digital
18:35

Entertainment
Dan Bolton Agency

Room 2
19:00

Innovation & the Future in Event Technology

In events, we always have to think one step ahead. So what can we expect from the event industry in the next 10 to 20 years? Join Sujoy in a visual assumption of the future based on blur lines between facts and fiction. As we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it.

Room 2
Speaker
Sujoy Cherian
CEO,
Option 1 Event Services
19:40

Break

Room 2
20:20

Entertainment Acrobatics Quiceno Art Event Entertainment

Room 2
19:00

The Role of MICE and Events Activities When Developing the Brand and Marketing Strategies

Successfully marketing your MICE event and building the right marketing strategy for you.

Room 2
21:25

IoT – Can Beacons Be Used to Promote Your Event to the Right Market?

Marketing for an event to attract an appropriate audience isn’t such an easy task. However, could beacons be the answer? With a new generation attending major events, could the data and possible analytics that beacons provide, change the way we organise and market events? This session addresses 15 Ways to Use Beacons to Support the Event Experience. Participants will discover the impact and benefits of Gamification at events, and the many uses from scavenger hunts used as a way to get visitors to move around the whole space and see all the exhibition/event area.

Room 2
22:00

End of Seminar Sessions – Closing

Room 2
Thursday, 26 September 2019
Live Seminars - Room One
14:00

How to Wow with New Diet Trends and International Tastes to Cater for the Masses

With an international audience, international food trends and tastes become a part of success. As are diet trends such as vegan meals, gluten-free, Nordic and ketogenic diets. This session goes through the diets and details that work and those that don’t, when it comes to having interesting, decorative food that keeps up with the event themes.

Room 1
14:40

PANEL: The Changing Face of the Event Industry in Saudi and the Future Trends for the Region.

This panel will address the evolution of the event region in the Middle East, specifically in Saudi Arabia. The panel will discuss the future trends and opportunities that the events industry in Saudi Arabia present.

Room 1
Speaker
James Craven
President,
Ticketmaster
Mohammed Tayem
CEO,
Entourage
Laurent Dhaeyer
General Manager,
Giedea Financial Services
15:25

Entertainment Speed Painting Quiceno Art Event Entertainment

Room 1
15:45

Panel: The Business of Weddings

This session explains why careers dealing with the business of weddings have grown substantially over the last 20 years as well as exploring the influence of the media on wedding services by considering the persuasive nature of film, television, and the Internet. Reviews of significant trends that are resulting in a changing on planning dynamics. Precisely, tracking the evolving definition of family by considering workforce changes and blended wedding traditions. Looking on how weddings contribute to community economic development through tourism, with attention given to guest travel, honeymoon travel, and destination weddings. The information provided in session will be designed to establish a context for the wedding business in middle east. The session will allow attendees to approach the business of weddings with an understanding of where and how to focus on to the succeed on establishing the wedding. The perspective gained through this session will give the attendees added sensitivity and confidence as you step into the practice of wedding planning.

Room 1
Speaker
Mutaib Alruhaimi
CEO,
Cerimonia Weddings and Events
16:25

Networking break

Room 1
16:45

Creating a winning pitch: Building a story and creating a vision

Most of the time a client won’t know 100% what they want – they need you to create a vision that wows and you need to be able to communicate this vision. This session will guide you through the art of event pitching and how to balance creativity with effective budgeting.

Room 1
Speaker
Natalie Crampton
Director,
TEC Worldwide
17:15

Entertainment Dan Bolton Agency

Room 1
17:40

Expo2020 Saudi Pavilion Updates and Key Learning Points

Room 1
18:10

Applications of Augmented Reality and Virtual Reality in the Event Industry

Does technology such as virtual reality (VR) and augmented reality (AR) have a place in events in the future. Attendees gain an understanding of the differences between VR and AR, when each is appropriate and potential down-falls of each. Participants in this session will discuss the potential applications of VR and AR in the event industry and the benefits that such innovative technology provides. Does VR and AR have a place for modern events?

Room 1
Speaker
Sujoy Cherian
CEO,
Option 1 Event Services
18:40

Evening Break

Room 1
19:00

Major Event Planning – How to Plan and Host a World Class Event

Major events are unique and organising a major event is complex and multi-faceted, a huge undertaking, but also highly rewarding for the host country and all the teams and individuals involved. This session explores strategic planning for organising, managing and delivering world class major events. The session will cover what is a major event, defining what makes a successful event, where to start with planning a major event, planning timeframes, learning from other major events and building on the success of hosting major events.

Room 1
Speaker
Helen Bourke
GM Operations,
Modelcraft
19:40

Break

Room 1
20:10

Entertainment Segment

Room 1
20:35

ILEA Session

Room 1
Speaker
Paul Berger
ILEA
21:15

How You, and Saudi Arabia can Benefit from the International Events Being Hosted in the GCC

Room 1
21:45

Key Learning Points from The First Mega Concert in Saudi Arabia

Beginning to end issues faced when planning a mega-event. The Sporting Man – key considerations for running a major sporting event in the Kingdom – what were the main logistical/on-site challenges and how these were overcome as well as key lessons learnt.

Room 1
21:45

End of Seminar Sessions – Closing

Room 1
Live Seminars - Room Two
14:00

Millennials – Whatsapp for Business and Social Media: Changing the Face of Modern Marketing for the Next Generation

Whatsapp group messages mean losing track of links send out and direct marketing techniques, but it also means generating new organic leads. This session discusses the different uses of social media marketing and their efficiencies.

With a new generation of Saudi unfolding, millennials are entering the workforce and taking over mega-event attendee lists. In this session, participants discuss how this next generation are affecting the event industry. From hiring them, to marketing on their platforms, having appropriate and respected influencers to the type of event and vibe they are looking for from an event.

Room 2
14:40

Break

Room 2
15:25

Entertainment Speed Painting Quiceno Art Event Entertainment

Room 2
15:45

The Best AV Tips and Tricks to Make Sure Your Event Goes off Without a Glitch.

Room 2
16:25

Networking break

Room 2
14:00

How to Get A Pre-Event Buzz Using the Right Form of Media and Attract the Right Attendees

Learn which social media platforms work for both regional and international markets. How to collect and analyse the data provided by these platforms and understand how trends move. Pre-event buzz is a necessity for any successful large-scale event. In this session participants will learn how to build effective marketing campaigns.

Room 2
17:15

Entertainment Dan Bolton Agency

Room 2
17:40

Current Trends in Event Technology

Why you can’t live without the latest event technology and how these are starting to take over the industry.

Room 2
18:10

ILEA SESSION

Why you can’t live without the latest event technology and how these are starting to take over the industry.

Room 2
Panel discussion
Topic TBC, ILEA
18:40

Evening Break

Room 2
19:00

The Importance of After Event Data

What is it, why you need it and how to get it. The importance of analysing post-event data

Room 2
19:40

The Importance of Ai-based Security & Mobility at Events

This session will provide an overview on how Ai-based security and Mobility products are changing the face of the Events Industry. With modern events becoming larger than ever, this session will discuss the importance of this technology and the applications available that help with the smooth running of any event. AI-based technology has a wide range of uses and its application for the events industry is dynamic.

Room 2
Speaker
Essam Mitwally
CEO,
AiTech4U
20:10

Entertainment Segment

Room 2
20:10

Balancing Value and Impact from Your Event Media

Room 2
21:15

Podcasts: Going Live Why you can’t live without podcasts and how these are starting to take over the industry. Using Musicians as a Brand Ambassador / Influencer

How to choose influencers and ambassadors that truly represent the values of your event. How to bring the right entertainment that reflects the vibe of your event.

Room 2
21:45

Building Your Network

How to Make the Right Connections at A Professional Event. Growing your professional network that works for you. Events are a great opportunity to grow your career, you just have to harness your networking skills.

Room 2
21:45

End of Seminar Sessions – Closing

Room 2