11 - 12 September 2023
Exhibition Timings: 11:00 - 20:00
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia

Seminar Agenda

Monday, 19th September 2022
Seminar Hub 1: Local Spotlight
11:30 – 11:45

Opening Remarks: Presenting the Saudi Conventions & Exhibitions General Authority

Hub 1
Speaker
Amjad Shacker
Acting CEO,
Saudi Conventions and Exhibitions General Authority
11:45 – 12:00

Keynote: Business Events: Economic Impact, Current Status & Outlook

Hub 1
Speaker
Naji El Haddad
Regional Director - MEA, UFI,
the Global Association of the Exhibition Industry
12:00 – 1:00

Break

Hub 1
1:00 – 1:45

Panel Discussion: Unpacking Saudi Vision 2030 in context of the Event Landscape

Hub 1
Speaker
Benoit Honnart
CEO,
Electra
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
Dr. Eihab H. AbouRokbah
CEO,
Saudi Entertainment Academy (SEA)
Moderator
Lili Khanbashi
Strategic Storyteller, Consultant
1:45 – 2:00

Break

Hub 1
2:00 – 2:30

Keynote: Saudi Vision 2030 and Current Outlook on the Business Event Sector

Hub 1
Speaker
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
2:30 – 3:00

The Fridge presents Ilya Orehov, live-looping beatboxer

Hub 1
3:00 – 3:30

Keynote: Event Safety – Who is Responsible?

Hub 1
Speaker
Steve Kearney
Managing Partner,
Gallowglass Health & Safety LLP
3:30 – 3:45

Break

Hub 1
3:45 – 4:30

Panel Discussion: Going the Extra Mile: Creating Engaging Experiences for your Audience

Hub 1
Speakers
Alice Martin
Account Director,
BE Experiential
Shenin Hamid
CEO,
Inspire Events & Activations
Moderator
Lili Khanbashi
Strategic Storyteller, Consultant
4:30 – 5:00

The Fridge presents Yamane El-Hage, Singer-Songwriter

Hub 1
5:00 – 5:30

Break

Hub 1
5:30 – 5:45

Break

Hub 1
5:45 – 6:15

Case Study - Importance of Transportation in Events & Challenges of Diriyah Season

Hub 1
Speaker
Adnan Al Khaldi
KSA – Vice President, MOTUS ONE
6:15 – 6:30

Break

Hub 1
6:30 – 7:00

Fireside Chat: The Freelance Formula: Optimizing Event Operations by Choosing the Right Freelancers for Large-scale Events

Hub 1
Speakers
Nadim Jamal
Managing Director and Co-Founder,
Event Lab
Loy Pinheiro
Head of Marketing - B2B Events,
Informa Connect Middle East

End of Day One

Hub 1
Seminar Hub 2: Global Innovation
12:45 – 1:15

The Fridge presents Yamane El-Hage, Singer-Songwriter

Hub 2
1:15 – 1:45

Case Study: Harnessing the Power of Brand Storytelling at Events

Hub 2
Speaker
Mohammed Tayem
Founder & CEO,
entourage
1:45 – 2:00

Break

Hub 2
2:00 – 2:45

Panel Discussion: Discovering the Emerging Trends Shaping the Future of Event Technology

Hub 2
Speakers
Shadab Anwar
Managing Director,
Tech Robotix
Nasser Al Towaijri
Co-Founder and CEO,
Festivity
Dr James Morgan
Dean,
International Tourism and Hospitality College
Gokul Bajaj
Director of Sales & GM,
Cvent
Moderator
Abhaysingh Chawan
Sales Director,
Rayqube Future Tech
2:45 – 3:00

Break

Hub 2
3:00 – 3:30

Keynote: Women in the Event Industry - Flipping the Narrative

Hub 2
Speaker
Shelley Frost
Founder & Director,
The Fridge
3:30 – 3:45

Break

Hub 2
3:45 – 4:30

Fireside Chat: Go Green: Embedding Sustainable Strategies from the Get-go

Hub 2
Speaker
Benoit Honnart
CEO,
Electra
Moderator
Dr James Morgan
Dean,
International Tourism and Hospitality College
4:30 – 4:45

Break

Hub 2
4:45 – 5:30

Panel Discussion: Hybrid Events: Best of Both Worlds?

Hub 2
Speakers
Sankalp Sharma
Co-Founder & CEO,
Rayqube Future Tech
Dure Shewar
Events & Training Manager,
International Association of Public Transport (UITP)
Sujoy Cherian
Founder & CEO,
Option 1 Events
Moderator
Firas Riad Abbas
Sales Director,
Rayqube Future Tech
5:30 – 5:45

Break

Hub 2
5:45 – 6:15

Keynote: Revolutionizing Event Registration and Access Control using Technology

Hub 2
Speaker
Dr James Morgan
Dean,
International Tourism and Hospitality College
6:15 – 6:45

The Fridge presents Ilya Orehov, live-looping beatboxer

Hub 2
6:45 – 7:15

Networking Activity

Hub 2

End Of Day One

Hub 2
Tuesday, 20th September 2022
Seminar Hub 1: Local Spotlight
11:30 – 12:00

Case Study: SECA’s journey in revitalizing the MICE Industry post-Covid

Hub 1
Speaker
Dr. Zohair Al Sarraj
Chairman,
Saudi Exhibitions and Conferences Association (SECA)
12:00 – 1:00

Break

Hub 1
1:00 – 1:45

Panel Discussion: Underground to Mainstream: Saudi’s Music Scene takes Centre Stage

Hub 1
Speakers
Jimi-ElGohary
Head of Department – Entertainment & Culture,
Event Lab
Shelley Frost
Founder & Director,
The Fridge
1:45 – 2:00

Break

Hub 1
2:00 – 2:30

Case Study - Formula One Race 1 v/s Formula One Race 2: Challenges & Solutions (Arabic)

**This session will be presented in Arabic

Hub 1
Speaker
Adnan Al Khaldi
KSA – Vice President, MOTUS ONE
2:30 – 2:45

Break

Hub 1
2:45 – 3:30

Panel Discussion: Transforming the Recruitment Game in the Events Industry & Beyond

Hub 1
Speakers
Nadim Jamal
Managing Director and Co-Founder,
Event Lab
Mark Benaicha
Managing Director,
ESMOS Recruitment
Saud Al Hashil
Managing Director, Shine - Event Staffing
Moderator
Shams Moloo
Director of Strategy & Business Development,
THA
3:30 – 3:45

Break

Hub 1
3:45 – 4:30

Panel Discussion: Empowering the Youth for a Disruptive Future

Hub 1
Speaker
Ryan Poerner
General Manager,
Dan Bolton Creative Management Agency
Paul Claridge
Head of Planning, MOTUS ONE
Dr. Vivien Exartier
Executive Director,
Saudi Entertainment Academy (SEA)
Moderator
Mo Hussein
Global Business Development Lead,
BE Experiential
4:30 – 4:45

Break

Hub 1
4:45 – 5:15

Keynote: The Art of Staffing: Balancing Freelancers, Clients & Technology

Hub 1
Speaker
Pramit Sethi
Managing Director,
Xenial Events
5:15 – 5:45

The Fridge presents Ilya Orehov, live-looping beatboxer

Hub 1
5:45 – 6:30

Panel Discussion: Mind the Gap: Gearing up to fill the Skills Gap in the Industry

Hub 1
Speakers
Dr. Akram Masri
Senior Consultant- Operations,
Riyadh Exhibtions Company
Saeed Al-Hashil
COO, Shine - Event Staffing
Claire Derrick
Founding Director & Principal,
Event Academy
Moderator
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
6:30 – 7:00

The Fridge presents Yamane El-Hage, Singer-Songwriter

Hub 1

End of Day 2

Hub 1
Seminar Hub 2: Global Innovation
11:30 – 12:00

Keynote: Master the Art of Corporate Gifting

Hub 2
Speaker
Mohamed Alayat
Founder, Event Gift Staffing
12:00 – 1:00

Break

Hub 2
1:00 – 1:45

Panel Discussion: Real Talk: Discussing Mental Health & Wellness within the Events Industry

Hub 2
Speakers
Dan Bolton
Owner & Director,
BE Experiential & Dan Bolton Creative Management Agency
Paul Claridge
Head of Planning, MOTUS ONE
Claire Derrick
Founding Director & Principal,
Event Academy
Moderator
Shenin Hamid
CEO,
Inspire Events & Activations
1:45 – 2:00

Break

Hub 2
2:00 – 2:30

Keynote: Art of Client Management

Hub 2
Speaker
Lili Khanbashi
Strategic Storyteller, Consultant
2:30 – 2:45

Break

Hub 2
2:45 – 3:15

Keynote: Expert Series: How to Successfully Manage Large-Scale Sporting Events?

Hub 2
Speaker
Salem Al Sulaimani
Operations Director,
Flash Entertainment
3:15 – 3:45

The Fridge presents Ilya Orehov, live-looping beatboxer

Hub 2
3:45 – 4:30

Fireside Chat: Pioneering the Future of Live Events & Unmissable Experiences across the region

Hub 2
Speakers
John Lickrish
CEO,
Flash Entertainment
Lili Khanbashi
Strategic Storyteller, Consultant
4:30 – 5:00

The Fridge presents Yamane El-Hage, Singer-Songwriter

Hub 2
5:00 – 5:45

Panel Discussion: The Future of Events Through the Eyes of Industry Professionals

Hub 2
Speakers
John Lickrish
CEO,
Flash Entertainment
Khalid Al Hammadi
SVP DXB LIVE,
Dubai World Trade Centre
Shelley Frost
Founder & Director,
The Fridge
Moderator
Mo Hussein
Global Business Development Lead,
BE Experiential
5:45 – 6:15

Break

Hub 2
6:15 – 6:45

The Next Game Changer - Hybrid Ready Events

Hub 2
Speaker
Sujoy Cherian
Founder & CEO,
Option 1 Events
6:45 – 7:15

Networking Activity

Hub 2

End of Day 2

Hub 2