7 - 8 December 2021 | Timings: 13:00 to 22:00
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia
Seminar Agenda
Tuesday, 7 December 2021
Seminar Room 1: Behind The Scenes
1:00
Ribbon Cutting and Opening
Speaker
1:20
Opening Keynote: Presenting the Saudi Conventions & Exhibitions General Authority - Hosting the Future of MICE Events in the Kingdom
- MICE industry may be down, but not out
- Tremendous appetite for in-person
- Saudi Arabia is gearing to position itself as center of global MICE
Speaker
1:25
Presenting the Royal Commission for Riyadh City – Positioning the Capital as the Emerging Regional MICE Hub
Speaker
1:30
Panel Discussion. Reflection of 2021: Resilience in the Face of Uncertainty
- This panel aims to discuss the dramatic changes that has faced the event industry and reflect on the journeys that took place
- A look back on the year at the lessons learnt and the best practices adopted by companies to survive the pandemic
- Transforming your business through to 2021 and what leadership should be doing to support their teams
Moderator
Panel
2:25
Networking Break
3:05
Panel Discussion: The Role of The Event Industry in Supporting the Regional Economy, and in Line with Vision 2030
Crown Prince Mohammed bin Salman announced Saudi Arabia's Vision 2030 in 2016, this session will address the role of the event industry in supporting this vision and its role in supporting the regional economy.
- Transfer knowledge
Moderator
Panel
Dr. Emad Monshi
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
3:45
Networking Break
4:15
Creating an Effective Engagement Strategy
- Exploration of various tools and techniques to actively engage audiences at a variety of event types
- How to Incorporate a range of engagement practices and strategies into your event design
- Understand the psychographics of audiences to design positive emotional experiences
- Create user journeys that form lasting memories, audience-led marketing and repeat custom
Speaker
4:45
The Future and Importance of the Saudi Event Industry
Highlight and discuss the future impacts of some major events including: the Future Investment Forum and the Global Defence Show.
Speaker
Dr. Emad Monshi
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
Consultant and Assistant Professor in Event and Tourism Management,
College of Tourism and Archaeology, King Saud University, Riyadh
5:25
The Impact of Technology on the Saudi Event Sector
- Technology impacts all industries and became a horizontal industry that that connect others
- Technology provides multiple benefits to the events industry
- Using data to see how many attended, from where and how long they stayed and where did they mostly spend their time
- Makes us better understand customer experience to emotive the event sector
- Allowed for virtual tour, virtual attendance, virtual mapping, virtual customer care and virtual guest relation
- Technology allows faster merchandise
Speaker
6:00
“Festivalisation”
- Using Entertainment at Exhibitions as the expectation of the attendees is adapting.
- Adding the entertainment and engagement factor to your event while supporting the purpose of the exhibition.
Speakers
6:15
Panel Discussion: Empowering Women in the Events Industry
- Connecting women in the exhibition industry
- Entrepreneurship and starting out tips
- Mentorship across your business and industry
Moderator
Panel
6:45
Break
7:40
The Future of Events will be Green! How to Minimize the Environmental Impacts of Our Industry with Sustainable Events & Exhibitions
- Health and safety requirements are dramatically affecting the environmental impact of everyone on a global scale, but how can the events taking place still try to reduce their impact on the environment?
- Simple tips and tricks to help reduce that footprint.
Speaker
8:15
Challenges Faced by SMEs in the Entertainment Industry and How They can Grow within the Industry
- Lack of financial strength in companies
- How SMEs participate in mega projects
- Benefits of involving SMEs in projects
- What are the opportunities
Speaker
8:45
Panel Discussion: The Future of Event Venues
- A look at how venues will harness and adapt with technology
- What the precautions will mean for venues from concert halls, tents, and party venues to malls
Moderator
Panel
Fadi Dahlawi
Marketing & Events Manager, Acting Corporate Excellence Manager,
Makkah Chamber of Commerce & Industry
Marketing & Events Manager, Acting Corporate Excellence Manager,
Makkah Chamber of Commerce & Industry
End of Day One
Seminar Room 2: In The Spotlight
3:05
Increasing International Tourism Through Iconic Attractions (Pre-recorded session)
- Evolution of the attraction industry and current influences
- Planning and preparing for an attraction in your development
- Key outcomes and metrics targeted and delivered
- Case studies, examples and data from successful attractions
Speaker
3:45
Dan Bolton Entertainment
Asmaa Naga – Keys & Vocals
4:25
Networking Break
4:55
Teamwork 2.0 – Building Happy & Successful Teams in the Events Industry Today (Pre-recorded session)
- How the landscape is changing for work teams in the COVID-hybrid world
- The importance of building ‘purpose-first’ teams
- Strategies for creating, leading and managing successful teams in the events industry
Speaker
5:20
Esports Production: A Case Study from The Gym Esportscentre (Pre-recorded session)
- Esports is worst case you can get for a Virtual event
- Using case study Moonton Mobile Legend Professional League as an example, we will show you an example of a esports productio
- Key points to take note in an esports productio
- Esports is key for future event
Speaker
6:00
Networking Break
6:35
Why Customer ROI Matters More Than Ever and How We Can Maximise It (Pre-recorded session)
- Why does customer ROI matter so much?
- How has the global pandemic changed customers’ expectations?
- How can we maximise customer ROI?
Speaker
7:05
Dan Bolton Entertainment
9:30
Dan Bolton Entertainment
Asmaa Naga – Keys & Vocals
Wednesday, 8 December 2021
Seminar Room 1: Behind The Scenes
1:30
Panel Discussion. Keeping up with the Speed of Change: Future Trends for the Event Industry
- What the future of events will be like from a regional and global perspective
- What is being done to get events back on the ground
- What support is being offered for the industry, including freelancers, small businesses, and bigger international companies
Moderator
Panel
2:10
The Importance of Inclusion and Diversity in Event Organisations
- Creating events with increased accessibility for all
- How to ensure that you are representative of various groups
- Catering to people of determination at your event and essential considerations
- How to ensure you are listening to your employees
- Planning multicultural events
Speaker
2:50
Networking Break
3:40
Selecting the Right Giveaways as Marketing Tools for Your Event
- Purpose of giving and providing Give aways
- Marketing efficacy using Promotional Items
- 5 basic guide on how to select giveaways
- Show your name well in a strategic position (Must-have not a can have and be accurate.
- Aligning your gift with your brand
- Share a story (choose something bold)
- Give something to keep not to trash (Old Tat is Old Hat)
- Gift options (if possible)
- Venues to give gifts
Speaker
4:20
Empowerment and The Power of People in the Industry
The transformative journey through the event industry from a volunteer to becoming the events director in the G20SS
Speaker
4:55
Making of the Interactive Exhibition of Hungarian Pavilion at EXPO 2020 Dubai
Speaker
5:25
Crowd Management
- Crowd Management in General
- Customer Experience
- Customer Service
- Safety (1.5 meters distance)
- Before the Nizer in KSA
- Bringing the right organizers
- Teaching them
- Managing them
- Replacing them
- What Niezer Did
- Solved this problem
- Collected data of Organizers all around KSA
- Segmenting them based on experience
- Presenting to them courses of CX and CC and ER
- How can the Niezer Help you
- A full Set of ready to serve team
- Registration system
- Analytics of events
Speaker
5:45
Being Smart with Technology for Your Venue
This session will give an overview on some high-tech venues across the globe, how they’ve been evolving and making good use of Technology.
- Rising demand for digital services in Venues and Events over the past decade
- The need for connectivity and the evolution of the Web
- Overview on high-tech venues, innovations, and ideas
Speaker
6:20
The Pivotal Role Registration & Event Technology has Played in the Safe Reopening of Live Events
- A behind the scenes look at how Visit by GES successfully delivered government pilots to support the reopening of live events
- How technology is being deployed globally to allow events to operate safely
- The challenges event tech can reduce in a post-pandemic world
Speaker
7:00
Case Study of Riyadh Season Quality and Customer Satisfaction Project
Hear from Osama Alhumaid, who is currently heading the quality & customer satisfaction project in Riyadh Season that sponsored by General Entertainment Authority, the project is huge and aims to create and execute a methodology to measuring customer satisfaction across all Riyadh season 14 zones.
- Tools discovered for each part of the customer journey to have accurate results
- One of the tools are happy or not stands and physical and online surveys and other, then the data going through a journey of filtering and cleaning until the data become as NPS and CSAT indexes as results
Speaker
End of Day Two
Seminar Room 2: In The Spotlight
1:25
UFI Conference Agenda: MEA chapter meeting
- Overview of the exhibition industry in KSA
- The value of the industry associations especially during challenging times
- Global Recovery Insight 2021 unveiled
- Net Zero Carbon Events initiative explained
- Open Discussion: Cross Borders Collaboration across the value chain
Speakers
3:00
Dan Bolton Entertainment
3:30
Increasing International Tourism Through Iconic Attractions (Pre-recorded session)
- Evolution of the attraction industry and current influences
- Planning and preparing for an attraction in your development
- Key outcomes and metrics targeted and delivered
- Case studies, examples and data from successful attractions
Speaker
4:10
Teamwork 2.0 – Building Happy & Successful Teams in the Events Industry Today (Pre-recorded session)
Pre-recorded session
- How the landscape is changing for work teams in the COVID-hybrid world
- The importance of building ‘purpose-first’ teams
- Strategies for creating, leading and managing successful teams in the events industry
Speaker
4:50
Networking Break
5:50
Esports Production: A Case Study from The Gym Esportscentre (Pre-recorded session)
- Esports is worst case you can get for a Virtual event
- Using case study Moonton Mobile Legend Professional League as an example, we will show you an example of a esports productio
- Key points to take note in an esports productio
- Esports is key for future event
Speaker
6:20
Why Customer ROI Matters More Than Ever and How We Can Maximise It (Pre-recorded session)
- Why does customer ROI matter so much?
- How has the global pandemic changed customers’ expectations?
- How can we maximise customer ROI?
Speaker
7:05
Dan Bolton Entertainment
Asmaa Naga – Keys & Vocals
8:00
