16 - 17 September 2020 | Timings: 13:00 to 22:00
Hall 3, Riyadh International Convention
and Exhibition Center, Saudi Arabia

2019 Seminar Agenda

Wednesday, 25 September 2019
Live Seminars - Discover
14:00

Digital Events

In this session, attendees gain knowledge on all the latest applications used by event planners and develop an understanding of which apps will be most suitable to their event. During the session, case-study examples are presented of when this technology is helpful, how to use the right app, and the ability to avoid common pit-falls.

Room 1
Speaker
Basil Ghannam Al Dossary
CEO,
Takamul Smart Technology KSA
14:40

Break

Room 1
15:20

Sales: It really deserves your attention

Sales is arguably the most vital cog in any organisation, and yet rarely is event technology deployed directly to help sales teams make more money. Marketing requirements and improving the visitor experience have taken centre stage; this talk aims to change that trend as, after all, no exhibitors leads to no visitors and the eventual collapse of events. This session will help event organisers understand how event tech can support sales teams to drive new business acquisitions, increase yield from existing customers, prevent attrition during re-booking and coach event sales teams professionals to perform to the best of their ability.

Room 1
Speaker
Matt Wilson
Sales & Marketing Director,
D2i Systems
15:50

Networking Break

Room 1
16:10

Innovation & the Future in Event Technology

In events, we always have to think one step ahead. So what can we expect from the event industry in the next 10 to 20 years? Join Sujoy in a visual assumption of the future based on blur lines between facts and fiction. As we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it.

Room 1
Speaker
Sujoy Cherian
CEO,
Option 1 Event Services
17:50

Break

Room 1
18:35

Networking Break

Room 1
19:00

The New Revolution: Semi Permanent Structures

During this fascinating session, attendees will discover the world of temporary structures and all they can do to make your event extraordinary. As mega-projects are underway to provide venues in the future, attendees learn what temporary venues can do now. These money-saving structures can be designed to wow attendees and improve event sustainability. Basic structures that can enhance facilities (a/c, toilets and power etc.) of current locations to support a boost in regular numbers during an event.

Room 1
Speaker
Sameh Mohsen
Sales Director,
Albaddad
19:40

Artificial intelligence for the Event Industry

VIAFONE TECHNOLOGIES part of CELS Group develops and creates innovative Customer Experience to trigger Brand Loyalty & Engagement through our Artificially Intelligent (AI) machine-based learning Chatbot. Its aim is to foster the relationship with customers before, during and after every “touch point” with brands, allowing an elevated customer experience. It supports retail hubs to create “Favourite Meeting places” through engaging high-value interaction, footfall on WhatsApp, Facebook messenger and 9 other chat applications.

Room 1
Speaker
Souffiane Houti
Founder and COO, VIAFONE Technologies
Head of Loyalty & Customer Experience,CELS Group, VIAFONE TECHNOLOGIES LLC part of CELS Group
20:20

Networking Break

Room 1
20:45

Break

Room 1
21:25

Corporate Events

In this session, attendees will discover the different types of events and the importance of corporate events. Learn how the Events Department in companies work and how to increase efficiency and success. Tariq will discuss the elements that must be taken into consideration when it comes to corporate events, giving case study examples of key lessons learnt in this field.

Room 1
Speaker
Tariq Basakran
Sr. Analyst, Events & Exhibitions,
SABIC
22:00

End of Seminar Sessions – Closing

Room 1
Live Seminars - Engage
14:00

The Role of The Event Industry in Supporting the Regional Economy, and in Line with Vision 2030

Crown Prince Mohammed bin Salman announced Saudi Arabia's Vision 2030 in 2016, this session will address the role of the event industry in supporting this vision and its role in supporting the regional economy.

Room 2
Speaker
Mohammed Tayem
CEO,
Entourage
14:40

Creating Favourite Meeting Places

In a world of digital era, we bring human connection to any destination. Through our reliable business units, global network we open a universe. Creating the heart of communities and making them “Favourite Meeting Places”. We strive to build deep relationships that foster a sense of belonging, manage customer engagement and experiences, making any venue a real, living place - a place to love.

Room 2
Speaker
Alessandro Gaffuri
Founder and CEO,
CELS Group
15:20

Break

Room 2
15:50

Entertainment
Mentalist and Illusionist, Wayne Hoffman

Room 2
16:10

Collaboration – Future of Business

As a seasoned player in the market, it is important to know the market trends and how to have a vision for the future and in the past few years it has been a lot of corrections to understand the value of collaboration and how futures businesses and common platforms would benefit for having the openness to collaborate with a goal – Success with Sustainability.

Room 2
Speaker
Harmeek Singh
Founder / CEO,
Plan b Group
17:50

Getting Started in Esports – Practical Guidance for Event Organisers and Brands

In this session we’ll be providing an overview of what is happening in the esports event space at a global level and then focus on what is happening in the Middle East. The objective of this session is to provide you with a practical checklist whether you want to host esports events and tournaments or sponsor them. This checklist will include considerations for event infrastructure and brand activations.

Room 2
Speaker
Philip Wride
CEO,
Cheesecake Digital
19:00

The Business of Weddings

This session explains why careers dealing with the business of weddings have grown substantially over the last 20 years as well as exploring the influence of the media on wedding services by considering the persuasive nature of film, television, and the Internet. Reviews of significant trends that are resulting in a changing on planning dynamics. Precisely, tracking the evolving definition of family by considering workforce changes and blended wedding traditions. Looking on how weddings contribute to community economic development through tourism, with attention given to guest travel, honeymoon travel, and destination weddings. The information provided in session will be designed to establish a context for the wedding business in middle east. The session will allow attendees to approach the business of weddings with an understanding of where and how to focus on to the succeed on establishing the wedding. The perspective gained through this session will give the attendees added sensitivity and confidence as you step into the practice of wedding planning.

Room 2
Speaker
Mutaib Alruhaimi
CEO,
Cerimonia Weddings and Events
19:40

Break

Room 2
20:20

Entertainment
Acrobatics Quiceno Art Event Entertainment

Room 2
20:45

The Importance of Media and Video Production for Your Event

Whether it’s a meeting, conference, seminar, award ceremony, gala dinner, live music performance or simply a comedy show, one of the main purposes of an event is getting people there in the first place. You can have your marketing strategy in place, hand out flyers, post on various social media pages, send out emails to your extensive membership list, etc. But you’re only achieving 50% of your total marketing potential if you don’t include video in your strategy.

Big events offer big opportunities. Whatever the occasion, events provide exposure, visibility, and networking opportunities. Highlighting your event can serve an important role in many personal and professional avenues. Whether it’s an important social gathering or a major business function, as long as it’s important to you, it will require the high-quality video production to both promote and preserve it. Event Promotional Videos will give your special occasion the attention it deserves. Every step of the way to ensure that the final product meets your specific needs.

Room 2
Speaker
Syed Mohammed Noornabi Zarief
Chief Business Officer,
Cerimonia Events
22:00

End of Seminar Sessions – Closing

Room 2
Thursday, 26 September 2019
Live Seminars - Discover
14:00

Break

Room 1
14:40

Future of ILEA Middle East

The International Live Events Association (ILEA) is a global community of thousands of creative event professionals whose skills, expertise and experience power some of the most recognized and respected live events around the world.

ILEA Middle East (ILEA ME) opened its doors on May 2016. ILEA ME provides for its members, expert education sessions and training, collaborative networking opportunities, promotes industry best practices, partnerships with industry-leading platforms and power two houses, The Middle East Wedding Alliance – MEWA and The UAE Film Production Forum.

Paul Berger, current President of ILEA ME will share with you objectives on the future of ILEA ME and the vision that lies ahead.

Room 2
Speaker
Paul Berger
President, ILEA Middle East
CEO, Arena Group Middle East & Asia
15:25

Networking Break

Room 1
15:45

Sponsorship Best Practices, and It’s Role in Building a Long Term and Sustainable Events Industry, Towards 2030 and Beyond

This session aims to highlight the role of Sponsorship in building sustainable events industry in Saudi Arabia. The audience will learn how the private sector can be an active player at this stage in the region, when the majority of events are government initiatives. Learn how the government organizations and authorities can partner with private sector towards a win-win relationship. The session will discuss latest trends in sponsorship, challenges and solutions with some tools and techniques from international best practices in modern sponsorship vs. traditional sponsorship.

Room 1
Speaker
Emad AlOtaibi
Managing Director,
PRO4
16:25

Networking break

Room 1
16:45

Creating a winning pitch: Building a story and creating a vision

Most of the time a client won’t know 100% what they want – they need you to create a vision that wows and you need to be able to communicate this vision. This session will guide you through the art of event pitching and how to balance creativity with effective budgeting.

Room 1
Speaker
Natalie Crampton
Director,
TEC Worldwide
17:15

Networking Break

Room 1
17:40

Break

Room 1
18:10

Applications of Augmented Reality and Virtual Reality in the Event Industry

Does technology such as virtual reality (VR) and augmented reality (AR) have a place in events in the future. Attendees gain an understanding of the differences between VR and AR, when each is appropriate and potential down-falls of each. Participants in this session will discuss the potential applications of VR and AR in the event industry and the benefits that such innovative technology provides. Does VR and AR have a place for modern events?

Room 1
Speaker
Sujoy Cherian
CEO,
Option 1 Event Services
18:40

Evening Break

Room 1
19:00

FESTIVALS RE-INVENTED: How to Attract Footfall, Generate Revenue, and Create Memories

Globally, festivals have a come a long way. From the days of Woodstock and the beginnings of Glastonbury, to today’s Burning Man or Tomorrow Land. However, the core objective remains the same. Create a platform to attract footfall, generate revenue and while doing so create memories that get people to come back. We will look at the global trends that show how festivals are now a place to capture the imagination and leave your target audience in a state of happiness and personal fulfilment. Ultimately, people by from memories. In this session, we plan to spark your imagination on how to create unique memories for your ideal customer.

Room 1
Speaker
Alexander Bendious
Managing Director,
LINKVIVA
19:40

Break

Room 1
20:15

Networking Break

Room 1
20:40

The Importance of Ai-based Security & Mobility at Events

This session will provide an overview on how Ai-based security and Mobility products are changing the face of the Events Industry. With modern events becoming larger than ever, this session will discuss the importance of this technology and the applications available that help with the smooth running of any event. AI-based technology has a wide range of uses and its application for the events industry is dynamic.

Room 1
Speaker
Essam Mitwally
CEO,
AiTech4U
21:30

End of Seminar Sessions – Closing

Room 1
Live Seminars - Engage
14:00

PANEL: The Changing Face of the Event Industry in Saudi and the Future Trends for the Region.

This panel will address the evolution of the event region in the Middle East, specifically in Saudi Arabia. The panel will discuss the future trends and opportunities that the events industry in Saudi Arabia present.

PANEL: The Changing Face of the Event Industry in Saudi and
Room 2
Speakers
Mohammed Tayem
CEO,
Entourage
Laurent Dhaeyer
General Manager,
Giedea Financial Services
Mark Satchell
Group COO,
All Entertainment Group
Thomas Ovesen
Entertainment Director,
Diriyah Gate Development Authority
Nowshir Engineer
Director of Partnerships,
LINKVIVA
14:40

Start-ups and Innovation in the Event Industry

How to Successfully Brand Yourself as ‘Unique’ and Build Client/Investor Relationships in this Booming Industry In this session, participants learn how to set their product up for success. How to get investors/sponsors interested in projects and how to successfully get into the event industry. Participants will discuss how to turn a small budget idea into a booming company, success and longevity. Panellists will discuss many areas of legislation required to enter the market as a new company and how a low budget isn’t necessarily a bad thing. Learn from top founders from the Middle East sharing their origin stories, future strategies, lessons learned and advice on starting up and developing your business.

Room 2
Speaker
Fawaz K. Alfraiji

Emad AlOtaibi
Managing Director,
PRO4
Harmeek Singh
Founder / CEO,
Plan b Group
15:25

Entertainment
Speed Painting Quiceno Art Event Entertainment

Room 2
15:45

Shaping the Future of the Performing Arts Ecosystem in Saudi Arabia

Exploring the enormous power in the hands of the event industry to directly impact dynamic cultural growth. Learn how to connect the dots between music, art, education and technology, to create ever-changing cultural experiences and legacy building collaborations

Room 2
Speaker
Shelley Frost
Director,
The Fridge Entertainment
16:25

Entertainment
Saxophonist The Fridge

Room 2
16:45

Major Event Planning – How to Plan and Host a World Class Event

Major events are unique and organising a major event is complex and multi-faceted, a huge undertaking, but also highly rewarding for the host country and all the teams and individuals involved. This session explores strategic planning for organising, managing and delivering world class major events. The session will cover what is a major event, defining what makes a successful event, where to start with planning a major event, planning timeframes, learning from other major events and building on the success of hosting major events.

Room 2
Speaker
Helen Bourke
GM Operations,
Modelcraft
17:40

Risk Management 101 - Understanding the Basic Fundamentals of Risk in Events

This session is for the Event professional that is starting off in the events industry or for the professional that wants to understand the fundamentals and the basic steps of Risk Management, Risk Mitigation, conducting a risk assessment and following a multi-step approach to understand and mitigate those risks. ‘Understanding the Basic Fundamentals of Risk in Events’, is a session for all professionals in the industry, regardless of type of Event. They can be applied to various large-scale events, concerts, festivals, sporting events, weddings, fashion shows, family days and gatherings.

Room 2
Speaker
John Jossifakis CSEP
Director of Production,
STAMINA PRODUCTIONS
18:10

Formula E ePrix 2019 - Sneak peek at what it takes to stage this event

The Formula E ePrix 2019, is one of the largest sporting events in the Kingdom. In its second year, KSA was given the honor to stage a double header and kick off the season with 2 races for the 2019 / 2020 calendar. Taking place in the Historic Ad Diriyah location, next to a Unesco protected heritage site, this session will give you a quick sneak peek at what it takes to stage the race amongst such a site, the logistics and operations required to bring this race to Riyadh. Formula E is the future of motorsport and KSA has done an outstanding job at exhibiting the forward thinking and vision, with this event.

Room 2
Speaker
John Jossifakis
Project Director – Formula E ADR ePrix 2019,
Stamina Productions LLC
18:40

Evening Break

Room 2
19:00

The Power of Authenticity to Initiate Change in the Live Events, Entertainment and Performance Industry

Being authentic means coming from a real place within. It is when our actions and words are aligned with our beliefs and values. It is being ourselves, not an imitation of what we think we should be or have been told we should be. The live events and entertainment industry has the ability to initiate real change by creating authentic experiences. So ... are we doing this and if not, then why?

Room 2
Speaker
Dan Bolton
Founder / CEO,
Dan Bolton Agency
19:40

E-Sport: The Next Wave

In this session, participants join the discussion on E-Sports: is it ripe for investment? Should players go pro? And will this be the next big thing in the event and entertainment industry? This session will address facts about e-sports and give an understanding on the local and global state of the esports industry, covering all components.

Room 2
Speaker
Basim Almohammadi
Founder & CEO,
Entertainment Tracks (Xitmnt)
20:15

Entertainment
Saxophonist The Fridge

Room 2
20:40

Break

Room 2
21:30

End of Seminar Sessions – Closing

Room 2