11 - 12 September 2023
Exhibition Timings: 11:00 - 20:00
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia
Exhibition Timings: 11:00 - 20:00
Hilton Riyadh Hotel & Residences
Riyadh, Saudi Arabia
Seminar Agenda
Monday, 19th September 2022
Seminar Hub 1: Local Spotlight
11:30 – 11:45
Opening Remarks: Presenting the Saudi Conventions & Exhibitions General Authority
Speaker
11:45 – 12:00
Keynote: Business Events: Economic Impact, Current Status & Outlook
Speaker
12:00 – 1:00
Break
1:00 – 1:45
Panel Discussion: Unpacking Saudi Vision 2030 in context of the Event Landscape
Speaker
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
Moderator
Lili Khanbashi
Strategic Storyteller, Consultant
Strategic Storyteller, Consultant
1:45 – 2:00
Break
2:00 – 2:30
Keynote: Saudi Vision 2030 and Current Outlook on the Business Event Sector
Speaker
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
2:30 – 3:00
The Fridge presents Ilya Orehov, live-looping beatboxer
3:00 – 3:30
Keynote: Event Safety – Who is Responsible?
Speaker
3:30 – 3:45
Break
3:45 – 4:30
Panel Discussion: Going the Extra Mile: Creating Engaging Experiences for your Audience
Speakers
Moderator
Lili Khanbashi
Strategic Storyteller, Consultant
Strategic Storyteller, Consultant
4:30 – 5:00
The Fridge presents Yamane El-Hage, Singer-Songwriter
5:00 – 5:30
Break
5:30 – 5:45
Break
5:45 – 6:15
Case Study - Importance of Transportation in Events & Challenges of Diriyah Season
Speaker
Adnan Al Khaldi
KSA – Vice President, MOTUS ONE
KSA – Vice President, MOTUS ONE
6:15 – 6:30
Break
6:30 – 7:00
Fireside Chat: The Freelance Formula: Optimizing Event Operations by Choosing the Right Freelancers for Large-scale Events
Speakers
End of Day One
Seminar Hub 2: Global Innovation
12:45 – 1:15
The Fridge presents Yamane El-Hage, Singer-Songwriter
1:15 – 1:45
Case Study: Harnessing the Power of Brand Storytelling at Events
Speaker
1:45 – 2:00
Break
2:00 – 2:45
Panel Discussion: Discovering the Emerging Trends Shaping the Future of Event Technology
Speakers
Moderator
2:45 – 3:00
Break
3:00 – 3:30
Keynote: Women in the Event Industry - Flipping the Narrative
Speaker
3:30 – 3:45
Break
3:45 – 4:30
Fireside Chat: Go Green: Embedding Sustainable Strategies from the Get-go
Speaker
Moderator
4:30 – 4:45
Break
4:45 – 5:30
Panel Discussion: Hybrid Events: Best of Both Worlds?
Speakers
Moderator
5:30 – 5:45
Break
5:45 – 6:15
Keynote: Revolutionizing Event Registration and Access Control using Technology
Speaker
6:15 – 6:45
The Fridge presents Ilya Orehov, live-looping beatboxer
6:45 – 7:15
Networking Activity
End Of Day One
Tuesday, 20th September 2022
Seminar Hub 1: Local Spotlight
11:30 – 12:00
Case Study: SECA’s journey in revitalizing the MICE Industry post-Covid
Speaker
12:00 – 1:00
Break
1:00 – 1:45
Panel Discussion: Underground to Mainstream: Saudi’s Music Scene takes Centre Stage
Speakers
1:45 – 2:00
Break
2:00 – 2:30
Case Study - Formula One Race 1 v/s Formula One Race 2: Challenges & Solutions (Arabic)
**This session will be presented in Arabic
Speaker
Adnan Al Khaldi
KSA – Vice President, MOTUS ONE
KSA – Vice President, MOTUS ONE
2:30 – 2:45
Break
2:45 – 3:30
Panel Discussion: Transforming the Recruitment Game in the Events Industry & Beyond
Speakers
Saud Al Hashil
Managing Director, Shine - Event Staffing
Managing Director, Shine - Event Staffing
Moderator
3:30 – 3:45
Break
3:45 – 4:30
Panel Discussion: Empowering the Youth for a Disruptive Future
Speaker
Paul Claridge
Head of Planning, MOTUS ONE
Head of Planning, MOTUS ONE
Moderator
4:30 – 4:45
Break
4:45 – 5:15
Keynote: The Art of Staffing: Balancing Freelancers, Clients & Technology
Speaker
5:15 – 5:45
The Fridge presents Ilya Orehov, live-looping beatboxer
5:45 – 6:30
Panel Discussion: Mind the Gap: Gearing up to fill the Skills Gap in the Industry
Speakers
Saeed Al-Hashil
COO, Shine - Event Staffing
COO, Shine - Event Staffing
Moderator
Dr Emad Monshi
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
Consultant in Developing Events and Tourism Destination, Assistant Professor in Event and Tourism Management,
King Saud University
6:30 – 7:00
The Fridge presents Yamane El-Hage, Singer-Songwriter
End of Day 2
Seminar Hub 2: Global Innovation
11:30 – 12:00
12:00 – 1:00
Break
1:00 – 1:45
Panel Discussion: Real Talk: Discussing Mental Health & Wellness within the Events Industry
Speakers
Paul Claridge
Head of Planning, MOTUS ONE
Head of Planning, MOTUS ONE
Moderator
1:45 – 2:00
Break
2:00 – 2:30
2:30 – 2:45
Break
2:45 – 3:15
Keynote: Expert Series: How to Successfully Manage Large-Scale Sporting Events?
Speaker
3:15 – 3:45
The Fridge presents Ilya Orehov, live-looping beatboxer
3:45 – 4:30
Fireside Chat: Pioneering the Future of Live Events & Unmissable Experiences across the region
Speakers
Lili Khanbashi
Strategic Storyteller, Consultant
Strategic Storyteller, Consultant
4:30 – 5:00
The Fridge presents Yamane El-Hage, Singer-Songwriter
5:00 – 5:45
Panel Discussion: The Future of Events Through the Eyes of Industry Professionals
Speakers
Moderator
5:45 – 6:15
Break
6:15 – 6:45
6:45 – 7:15
