ENGAGE.
INNOVATE.
INSPIRE.
The Saudi Event Show is your opportunity to connect with 2000+ event professionals and 50+ exhibitors from across the industry – organisers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators and other stakeholders. This year’s edition is going to be the best one yet, taking place in-person in Riyadh and bringing together the who’s who of the Kingdom’s MICE and entertainment industry. The Show features 25+ free-to-attend seminars taking place on the expo floor as well as online, covering everything you need to know about the Kingdom’s event industry, including market updates, visas and regulations, wedding trends, e-sport events, catering, marketing, the latest event tech, AV, temporary structures and much more.

Seminars
Keep up with the latest event trends, increase your knowledge and get inspired with over 15+ hours of seminar content across two action packed days.
VIEW SEMINAR AGENDAExhibition
Learn how to bring your ideas to life at the region’s largest exhibition showcasing the best the event sector has to offer.
DOWNLOAD SALES BROCHUREVISITORS
Connect, Discover and Learn everything you need to know about the Kingdom’s event and entertainment industry. Register for free to get access to the exhibition and the live seminars.
REGISTER FOR UPDATESENGAGE.
INNOVATE.
INSPIRE.
The Saudi Event Show is your opportunity to connect with 2500+ event professionals and 50+ exhibitors from across the industry – organisers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators and other stakeholders. The Show features 25+ free-to-attend seminars taking place on the expo floor, covering everything you need to know about the Kingdom’s event industry, including market updates, visas and regulations, wedding trends, e-sport events, catering, marketing, the latest event tech, AV, temporary structures and much more.
Seminars
Keep up with the latest event trends, increase your knowledge and get inspired with over 20+ hours of seminar content across two action packed days.
VIEW SEMINAR AGENDAExhibition
Learn how to bring your ideas to life at the region’s largest exhibition showcasing the best the event sector has to offer.
SEE EXHIBITOR LISTVisitors
Connect, Discover and Learn everything you need to know about the Kingdom’s event and entertainment industry. Register for free to get access to the exhibition and the live seminars.
Visit For FreeENGAGE.
INNOVATE.
INSPIRE.
The Saudi Event Show is your opportunity to connect with 2000+ event professionals and 50+ exhibitors from across the industry – organisers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators and other stakeholders. This year’s edition is going to be the best one yet, taking place in-person in Riyadh and bringing together the who’s who of the Kingdom’s MICE and entertainment industry. The Show features 25+ free-to-attend seminars taking place on the expo floor as well as online, covering everything you need to know about the Kingdom’s event industry, including market updates, visas and regulations, wedding trends, e-sport events, catering, marketing, the latest event tech, AV, temporary structures and much more.
Seminars
Keep up with the latest event trends, increase your knowledge and get inspired with over 15+ hours of seminar content across two action packed days.
VIEW SEMINAR AGENDAExhibition
Learn how to bring your ideas to life at the region’s largest exhibition showcasing the best the event sector has to offer.
DOWNLOAD SALES BROCHUREVISITORS
Connect, Discover and Learn everything you need to know about the Kingdom’s event and entertainment industry. Register for free to get access to the exhibition and the live seminars.
FREE VISITOR REGISTRATIONThe Show in Numbers

2000+
Visitors

50+
Exhibitors

30+
Speakers

25+
Live Seminars

10+
Countries
2 Days of Innovation

2000+
Visitors

50+
Exhibitors

30+
Speakers

25+
Live Seminars

10+
Countries

Electra

International Tourism and Hospitality College
Our Inspirational 2021 Speakers Include

Cvent ME

Jawraa
Our Inspirational 2021 Speakers Include
Benoit Honnart

CEO,
Electra
Gokul Bajaj

Director of Sales & General Manager,
Cvent ME
Dr James Morgan

Dean,
International Tourism and Hospitality College
Yasser Alobaidan

Founder and CEO
Jawraa
Key Seminar Topics For 2021
Overview and Case Study Updates for the Industry in the Region
Technology and Digital Transformation
Entertainment, Engagement and Audience Experiences
Empowerment and The Power of People in the Industry
Going Green, Sustainability and Eco-Friendly Events
The Future of the Industry and Trends Going into 2022 and Beyond
The Event Industry’s Role in Vision 2030
Promoting Diversity, Equity and Inclusion and Supporting Mental Health
Drones, AI and Innovative Emerging Technologies
Risk Assessments and Evolving Attendee Safety Guidelines Going Forward
Book With Total Confidence
As the COVID-19 situation is changing daily, we want you to feel completely confident about sponsoring or exhibiting at our events.
If Informa needs to reschedule this event, we will simply roll over your package to the new dates. If Informa is unable to run the event again within the next calendar year, you will be entitled to a full refund. If you have questions or concerns, please contact Amar Daginawala at [email protected] or
call him on +971 (0) 4 407 2771.
Informa Allsecure
Informa AllSecure is our approach to enhanced health & safety standards at our events following COVID-19

Informa has collaborated with association partners including UFI, AEO and SISO, peers including Reed Exhibitions and Clarion, venues, suppliers, contractors and health, government and local authorities to develop industry-wide All Secure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences.
Informa AllSecure is how these standards are being adopted in our business. It means that when exhibitors, speakers, sponsors and attendees come to our events, they can connect, learn, know more and do more business, effectively, safely and with confidence.